A WEEK FROM TUESDAY, “GRAND Theft Auto IV” hits the stores, and it will be one of the biggest pop culture events of the year. Analysts predict it will sell roughly six million copies in the first week, smashing “Halo 3″‘s current sales record, and potentially becoming the biggest entertainment release in history (unseating “Pirates of the Caribbean 3,” which currently holds the record at $404 million in the first week). So, if any of your 18- to 34-year-old male employees or colleagues are out sick on Tuesday, now you might have a better idea of why. The implications of the game are bigger than lost productivity. “GTA IV”‘s sales numbers are poised not only to affect the fortunes of its publisher, Take-Two, but also Microsoft and Sony, as they fight for a larger share of the “GTA”-playing public.
Leave a Reply