article placeholder

9 landing page tips

9 Landing-Page Errors That Could Damage Your Campaign PerformancingRich McIver's post lists nine mistakes that search marketers can make with their PPC campaigns -- focusing on landing pages with vital information hiding below the fold, pages that ask...
article placeholder

Video Targeting Optimization

Video Targeting At A GlanceShimon SandlerAs more marketers use online video to promote their products and services (on their own site or across the Web) knowing which video-sharing sites to upload to and optimi...