Jay-Z and Rhapsody Made Millions
Last year Rhapsody partnered up with Jay-Z to promote “The Blueprint 3†album, the results of which have help sold over 2 million records.
It was through Rhapsody’s “Fans Get It†campaign which...
Robert Greene Speaks On The Rules Of Power & His 50th. Rule
Sun Tzu and Machiavelli may have been espousing strategies of war for centuries, but it took writer Robert Greene’s New York Times best-seller The 48 Laws Of Power to make it appealing to our modern world. Th...
The Rebuilding Of Dame Dash?
You can spend hours at 172 Duane Street, in Tribeca, and still have no clue what’s going on here. People come and go at all hours. A thick cloud of pot smoke makes you think you’ve wandered into a building on fire with a stereo cranked at ful...
Lupe Fiasco’s New Media Branding Business Model
Enemy Of The State is a mixtape which means it is a bunch of tracks that Lupe remixed and put out for free on the Internet. Artists who Lupe remixed on Enemy Of The State include Radiohead, Lil Wayne and Jay-Z....
Brooklyn Bodega Luanches Brand Management Biz, Signs “The Brand†Fresh Daily
Brooklyn Bodega, the company that created and produced the world famed Brooklyn Hip-Hop Festival announced today that Fresh Daily will be the first Artist/Brand signed to their newly launched Brooklyn Bodega ...
Get chubby and retire @ the Search Insider Summit in Florida
Registration is now open for 2008 Search Insider Summit on May 18-21 in Captiva Island, Florida. If you are in the search marketing game, then you know first hand how important it is to be at a conference of this caliber in order to step your game up.
The p...
Nike Launhes “Become Legendary Ad Campaignâ€
NIKE unveiled its new inspirational brand campaign and tagline, “BECOME LEGENDARY.†Developed to pay homage to the legacy of a brand created by Michael Jordan. The campaign is centered around footage of 10 ...