Nintendo Wins Marketer of the Year Plaudit
Ad Age
Wii has created a passionate group of devotees out of people who previously couldn’t have cared less about video games, so Ad Age has named Nintendo as its Marketer of the Year. Nintendo is extending its influence beyond the world of gaming to make its mark on how mass audiences interact, the magazine claims.
Wii marketing began almost as a study in how to ignore your best consumers–the young males who dominate gaming. While other video-game makers were trying to incorporate gamers’ intense demands into their next-generation hardware, Nintendo set out to create products that could change the dynamics of gaming and expand the audience well beyond what it had been before.
Nintendo conjured up a new target: influencer moms. Nintendo also extended the Wii experience to vacationers by placing units on Norwegian Cruise Line ships, and reached out to senior-citizen-home residents, concertgoers via the Nintendo Fusion Tour, college students and mall rats. – Read the whole story…
Info Via: Thom Forbes, October 15, 2007
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