NIKE unveiled its new inspirational brand campaign and tagline, “BECOME LEGENDARY.†Developed to pay homage to the legacy of a brand created by Michael Jordan. The campaign is centered around footage of 10 Jordan athletes before they made it big. Derek Jeter, Carmelo Anthony, and Ray Allen are some of the athletes featured in the ads.
“BECOME LEGENDARY†is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable. Using evocative imagery, the ad campaign animates the Jordan Brand core truths – Authentic, Uncompromised, Earned, and Aspirational – which speak directly to the brand pillars derived by Michael Jordan’s personal values and philosophy for success.
Info Via: Amy Corr, Mediapost.com
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