Enemy Of The State is a mixtape which means it is a bunch of tracks that Lupe remixed and put out for free on the Internet. Artists who Lupe remixed on Enemy Of The State include Radiohead, Lil Wayne and Jay-Z.
Lupe included an HP advertisement on the Enemy Of The State mixtape. Let’s say Enemy Of The State is downloaded a half million times. And let’s say that the average downloader listens to the mixtape all the way through five times. Then that HP ad would be listened to 2.5 million times. At a $10 cpm (high but not crazy high), that would be worth $25,000 as an audio ad buy. If Lupe could put out one of these mixtapes a month, then that’s $300,000 per year.
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