Registration is now open for 2008 Search Insider Summit on May 18-21 in Captiva Island, Florida. If you are in the search marketing game, then you know first hand how important it is to be at a conference of this caliber in order to step your game up.
The purpose of the Search Insider Summit is to bring the best minds in the industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns. Search Insider Summit has become the leading conference for stimulating dialogue in the industry. There is tremendous value in the gathering. It really helps you get an overview of the fast-changing search industry and how you can get advance knowledge so, you can take advantage of coming changes.
So, if you got a little extra loot and time (or mad undercover skills to sneak into with a bootleg pass) you should really check this event out. Things like this are always a great place to network and get you job hustle on. Below are some of the cool sponsored workshops.
8am-8:45am VIP Breakfast Presentation Open to all attendees
“Carving Up the Market in Park City – Your guide to segmenting the marketplace for better ad targetingâ€
Sponsored by Compete.com
During this morning discussion we’ll take a virtual guided tour through the streets and slopes of Park City. Along the way Compete will share insights on how you can increase the ROI of your media plans by segmenting the market. From McKonkey’s Bowl to Main Street and keyword buying to ad placement, Compete will share some cutting edge tools and techniques to help you carve up your market. Presenter:
Jeremy Crane, Director, Search and Online Media, Compete.com
Thursday, December 13th, 2007
12:15 pm Lunch Presentation – Open to all attendees
“Eyeball Marketing: Strategies to Reach an Online Audience in the PC Auditorium†Sponsored by GoogleAs broadband in the home rises and more and more people are consuming video on the web what does a marketer need to be thinking about as they bring their video content to these User Generated Video environments. Suzie Reider, Director of Advertising at YouTube will share best practices of engaging in these environments.Presenter:
Suzie Reider, Director of Advertising, YouTube
Friday, December 14th, 2007
8am-8:45am VIP Breakfast Presentation -Open to all attendees
“Agency Focus: Exploring the Service Offering†Sponsored by Yahoo! SearchSearch marketing has secured its place in the marketing world as a major driver of advertiser value. However, many agencies define their service offerings differently. Is this necessary for agency differentiation or is one approach better than another? How do marketers choose between different structures and capabilities? How do agencies change as consumers, publishers and advertisers blur the lines between offline and online, brand and performance and search and display?This roundtable discussion will feature experts that represent differentiated service models including a top holding company owned SEM, a lead generation agency, a fully integrated independent agency and a search specialty practice within a larger media agency and holding company. Hear first hand the advantages and challenges associated with each service offering and pose your questions to understand which approach and service offering might be the best fit for your business.Panelists:
Scott Symonds, Executive Media Director, AKQA
Terry McDermott, Vice President Media, Leapfrog Online
Michele Concession, Associate Director, Digitas
Jeffrey Pruitt, EVP Corporate Partnerships, iCrossing
Moderator: Ron Belanger, VP Agency Development, Yahoo!
Friday, December 14th, 2007
12:15 pm Open to all attendees
Search Ad Intelligence†sponsored by Microsoft adCenter
Expanding and optimizing keyword lists doesn’t need to be complex or time consuming. This session will provide a preview adCenter’s latest innovation – the adCenter Add-in for Excel 2007 and how it can be used to rapidly and easily build out or expand keyword lists and plan keyword strategy.
Presenters:
Brian Boland, Director, adCenter Product Management
Natala Menezes, Product Manager adCenter
Zhaohui Tang, Senior Group Program Manager
Saturday, December 15th, 2007
8am-8:45am VIP Breakfast Presentation – Open to all attendees
“Search Advertising: Going Mobile 101†Sponsored by MEDIO Systems
You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.
Presenter: Carrie Coffee, Sales Executive, MEDIO Systems