ADBRITE’s Luanches New Full Page Ad Format.

The San Francisco-based company automates the ad-buying process by giving advertisers a set of robust ad targeting, management and analytics tools–while making the list of available network publishers fully transparent. Publishers have the option to sell text, banner, interstitial, and now, Full Page Ad inventory by embedding a snippet of HTML into the pages they wish to monetize.

Full Page Ads open after users have clicked on a predetermined number of links throughout a site, showing they have been engaged with the content. A bumper fills the screen with a two-second “this site is brought to you by” message (including a logo), then dissolves into the Full Page Ad.

The Full Page Ad can be interactive like a live movie trailer, a customized landing page or even a fully functional microsite.

Users can choose to navigate further into the advertiser’s content or go back to their previous activity, as the publisher’s custom header remains at the top of the page. The header gives viewers the option to “skip this ad” and go back to original site without having to click back on their browser or open another window. Frequency capping tools for both advertisers and publishers limit the amount of times an ad will be displayed per user, per site and per day.

Pennzoil, Sanyo and concert-promotion company LiveNation have already signed on for the launch of the Full Page Ad–a format that Jim Benton, AdBrite’s vice president of sales, says is bringing the branding power of glossy, full-page print ads to the Internet.

“Full page ads in magazines have helped campaigns like Got Milk? and Absolut Vodka reach iconographic status,” said Benton. “And with AdBrite, the full-page ad is going digital.”

Reports on the average viewing times for each Full Page Ad variation are bundled into AdBrite’s self-service ad management dashboard. With real-time performance analysis, advertisers can change their campaign allocations on the fly, and even evaluate which landing pages are resonating best by vertical, category or demographic segment.

“LiveNation promotes 28,000 concerts a year, and AdBrite allows us to reach old and new fans everywhere they spend time online,” said Bob Frady, vice president of Marketing, LiveNation. “Live music is about emotion and immediacy, and this new ad format allows us to capture that essence online.”

According to Benton, because the Full Page Ads run on JavaScript and don’t launch a second window, there is no concern about them being intercepted by pop-up or other ad-blocking software. While the company designed the ads to snag a user’s attention, AdBrite is confident the format was built to be interactive, not intrusive.

“Users have the option to return to their content immediately,” said Benton.