9 Landing-Page Errors That Could Damage Your Campaign
Performancing
Rich McIver’s post lists nine mistakes that search marketers can make with their PPC campaigns — focusing on landing pages with vital information hiding below the fold, pages that ask for unnecessary (READ: less-than-valuable) contact information, and a PPC ad that doesn’t even link directly to a tailored, specific landing page. – Read the whole story.
Info Via: By Tameka Kee, October 15, 2007
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